In this webinar, hear how Megan Kohout, VP of E-Commerce and Customer Analytics at Kendra Scott, built a comprehensive Customer 360 view and uses it to consistently deliver 1:1 marketing for her brand.
Like most retailers, Kendra Scott struggled to bring together all their siloed and inconsistent customer data across systems. Using Amperity, they unified customer data, built a rich understanding all of their customers, and delivered personalized interactions and communications at scale.
Watch the webinar and learn how:
The Kendra Scott team reaches each of their customers with relevant product recommendations and communications
They’re solving common blockers to 1:1 marketing, including creating a single view of each customer, defining the customer lifecycle, and connecting data across multiple channels
They built an approach for easily scaling 1:1 marketing and staying agile has influenced the company’s growth
Watch the webinar to learn how to connect your customer data and deliver 1:1 marketing for your brand.
This webinar references Custora, an analytics company Amperity acquired in 2019 and has since integrated into the overall platform.