How to Shop for a CDP
Discover a framework to find the right Customer Data Platform for your business, designed to help you identify benefits and focus on crucial criteria — download now to kickstart your CDP search.
In the guide you’ll find:
Four key benefits: If a CDP doesn't align with these four benefits, it may not be the right fit for your business.
Capability themes: Explore the capabilities needed to achieve the key benefits, organized into distinct themes to help structure your evaluation process.
Turnkey RFP Template: 150+ sample questions organized by theme to help you start your RFP process with confidence.
With a well-structured and researched RFP, you’ll be one step closer to turning your data into a competitive advantage.
Download the RFP Guide now!