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Making Gen AI work for marketing starts with another kind of AI

AI-powered processes under the hood level-up the output of Generative AI and fuel sophisticated marketing strategy.

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Mar 6

AmpAi: Four ways AI unlocks value

AI capabilities that solve the challenges of data access and data quality.

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Feb 6

Why your AI for marketing won't work

Generative AI can only offer next-level personalization if it's based on accurate, comprehensive customer data.

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Jan 17

Warning signs: Third-party cookie deprecation is already hurting your marketing

It's not a future state — there is significant signal loss today making advertising more expensive and less effective.

Woman at monitor with many different screens showing Data Sources, AmpID resolution, ROI analysis, and audience segmentation

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Dec 13

Generative AI and Personalization won’t work without a Customer Data Operations strategy

Building, maintaining, and managing change in your customer data foundation is far more involved than many might think.

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Nov 16

Making Gen AI work for marketing starts with another kind of AI

AI-powered processes under the hood level-up the output of Generative AI and fuel sophisticated marketing strategy.

Unified customer data + tech ecosystem = everything works better

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Oct 19

The one thing you need for all your tech tools (including AI) to actually work

Tools are only as good as the data you feed them.

A bar graph showing an Amperity yellow bar with a heart icon on top.

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Oct 12

Three Ways a CDP Boosts Your Loyalty Program

To supercharge loyalty, a CDP is your best bet.

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Sep 26

Not Planning for Black Friday and 2024 Yet? (Yikes.)

Dig into strategies and tactics to help you have a successful 2023 holiday (and get a headstart on 2024)

Amperity & Snowflake

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Sep 14

Amperity & Snowflake: A Partnership for Enhanced Customer Experiences

Making it easier for brands to unlock the full value of their customer data.

Graphic displaying speech bubbles with CDP?

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Sep 12

Most CDPs are not actually platforms for customer data

Not unless they fix the hardest data problem and power your whole ecosystem.

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Sep 1

The mutual benefits of AI and Customer Data Platforms

AI can help CDPs build better customer profiles, and better customer data powers stronger results with generative AI for marketing.

A collage of people's faces in fragmented triangles.

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Aug 16

Identity resolution: Know who’s who before you say yoo-hoo

The critical first step in successful marketing is knowing who your customers are. That’s where identity resolution comes in.